This is the second blog in a two-part series on Predictive Lead Scoring. If you haven’t read Part 1 yet, check it out here A generally accepted notion is that 20% of customers account for 80% of all sales. The key is to identify prospects with high conversion potential early on while they are still […]
Today, marketing is the cornerstone of modern business. Or, to put it simply, the sales success of your business heavily relies on how well you plan your marketing strategies. Beth Comstock, Former CMO & Vice Chair, GE, once stated — “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every […]