Your Quick Guide to Lead Scoring

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It isn’t realistic for sales representatives to give lead scoring. This time-consuming task leaves them with little time for their core responsibility – bringing in revenue through conversions.  Not all leads are the same, and reps need to know precisely where each buyer is in the sales funnel to nurture them effectively.  To add to […]

The B2B Guide to Market Segmentation (2022)

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Market segmentation plays a key role in driving customer and sales success. This blog delves deep into its core principles, risks, opportunities, and benefits.  What is Segmentation? Market segmentation divides your prospects or customers into categories based on demographic characteristics, level of interest, and several other factors. The goal is to develop a differentiated offering […]