Marketboats Blog

Master the art of B2B lead generation with valuable tips and tricks

The Future of Content Syndication: Trends and Innovations to Watch Out For

The Future of Content Syndication: Trends and Innovations to Watch Out For

In today 8217 s content saturated digital world businesses constantly struggle to cut through the noise and reach their ideal customers According to reports 72 of B2B marketers struggle to

The Power of Partnership: How Content Syndication Strengthens B2B Relationships

The Power of Partnership: How Content Syndication Strengthens B2B Relationships

You 8217 ve poured your expertise into a thought provoking whitepaper or an information rich blog post but how do you guarantee it finds the eyes that truly need it

Persona Pitfalls to Avoid: Common Mistakes in B2B Persona Development

Persona Pitfalls to Avoid: Common Mistakes in B2B Persona Development

In today 8217 s B2B marketing dynamics have you ever felt like you 8217 re throwing marketing messages out there and hoping something sticks Imagine instead of the same boring

Decoding Intent Data: How to Extract Valuable Insights from User Behavior

Decoding Intent Data: How to Extract Valuable Insights from User Behavior

Introduction You ll be astonished at how recognizing user behavior can improve your business and boost it to the top of the industry While you can t exactly tell what

Navigating the Privacy Landscape: Ethical Use of Intent Data in Marketing

Navigating the Privacy Landscape: Ethical Use of Intent Data in Marketing

Have you ever gone through travel websites and been bombarded with hotel ads for the coming weeks afterward Or perhaps you casually searched about a new fitness tracker only to

Vertical Syndication: How to Tailor Your Content for Specific Industry Channels

Vertical Syndication: How to Tailor Your Content for Specific Industry Channels

Today s business landscape is customer centric and the biggest challenge for businesses today is how to gain a competitive advantage Amidst countless similar marketing options that are being used